Graphic Design II: Identity System

Your second assignment is an to create an identity system that accurately represents your the client. We’ve been discussing various ways that you can use line, shape, texture, etc. to represent abstract ideas. You will employ those same techniques in trying to represent your client and their objectives with a logo and paper system.

Your client:
Namaste Solar
4571 Broadway Street
Boulder, Colorado 80304
ph. 303.447.0300
fax 303.443.8855
info@namastesolar.com
www.namastesolar.com

For the business card:
Blake Jones
Co-Owner/Co-Founder
President & Chief Executive Officer
NABCEP Certified Solar PV Installer
303.447.0300
ceo@namastesolar.com

Learn about your client here.

Your objective is to design a new logo that will bring Namaste Solar into the 21st Century, and position it as the most technologically advanced, environmentally friendly, and forward thinking producer of solar power products in the business.

Mandatory Elements:
Logo (1-color and 2-color versions)
Business Card (2-color)
Letterhead (2-color)
Envelope (2-color)

Optional Elements
(pick one):
Newsletter
Website
Vehicle Graphics
Magazine Ad (full-color 8”x10”)
Brochure
Banner Ads (series of 5)
Annual Report

Presentation:
At the critique, you should have print-outs of the various Project Elements. They do not need to be mounted for the critique. However, when they are DUE, they should each be mounted on 15” x 15” black mat board like this:

Begin: Tues March 9th
Critique: Thrs March 25th
DUE: Thrs April 1st (no kidding)

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  • Dates

    Graphic Design I:
    Elements & Principles
    Critique: Thursday Sept. 16th
    DUE: Thursday Sept. 23rd

    Graphic Design III
    InDesign Lessons #01-09 and #13

    Typography:
    Frankentype
    DUE: Wednesday Sept. 8th

    Printmaking:
    Linoleum Cuts
    DUE: Monday Sept. 13th

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